Glossary

Not all design studios are created equal... 

At Artshak - we like to keep our clients informed. From this end we often get asked what specific design terms are:

We have a list of some of the terms that come up often. If the term you are looking for is not here, please feel free to contact us and we can answer any questions for you.

CMYK: Stands for the colors Cyan-Magenta-Yellow-Black. In print design, colors are defined as a percentage of each of these 4 colors (Also known as "full colour". For example, the CMYK abbreviation for the color black would be 0-0-0-100. In contrast, display devices (i.e. computer monitors) typically define colors using RGB.

Compression: A method of packing data in order to save disk storage space or download time. JPEGs are generally compressed graphics files. Compression is a technique to make a file or a data stream smaller for faster transmission or to take up less storage space.

DPI (dots per inch): the unit of measurement used to describe the resolution of printed output. The most common desktop laser printers output a 300 dpi. Medium-resolution printers output at 600 dpi. Image setters output at 1270-2540 dpi.

Domain Name: A unique name that identifies a web site. The actual "address" where the site sits.

E-Zine or Ezine: Stands for electronic magazine and is a name for a web site which is either (a) modeled after a print magazine or (b) a magazine that is only available online or through email.

Facing pages:  in a double-sided document, the two pages that appear as a spread when the publication is opened.

FTP: Stands for File Transfer Protocol. FTP allows you to copy or send files (HTML-documents, graphic images, spreadsheets) from one computer to another via the Internet.

HTML: Abbreviation for Hypertext Markup Language; a cross-platform text-formatting system for creating web pages, including copy, images, sounds, frames, animation and more.

Kerning: The horizontal spacing between the letters in a word.

Leading: The vertical spacing between lines of text.

Meta-tag: Meta-tags are HTML tags that can be used to identify the creator of a web page, what HTML specifications a web page follows, the keywords and description of the page, etc. The most common use of a meta-tag in online marketing is the keyword and description tags, which tell the search engines that index meta-tags what description to use in their search query results.

Pixel: (picture element): the smallest unit that a device can address. Most often refers to display monitors, a pixel being the smallest spot of phosphor that can be lit up on the screen.

PMS (Pantone Matching System): a standard color-matching system used by printers and graphic designers for inks, papers, and other materials. A PMS color is a standard color defined by percentage mixtures of different primary inks.

Royalty-Free Photos or Images: Photos, graphic images, or other intellectual property that are sold for a single standard fee and may be used repeatedly by the purchaser. Typically with royalty-free clauses, the company that sells you the images still owns all of the rights to the images, and they are allowed for use only by the purchaser (i.e., the same images cannot be used by another company or individual without repurchase).

Spam: Unsolicited e-mail

Vector Graphic: A graphic image drawn in shapes and lines, called paths. Images created in Illustrator and Freehand (graphic design software) are vector graphics. They are usually exported to be bitmap images.

Website: The entire collection of web pages and other information contained within the site (such as imagery, content, and video files to name a few) that are made available through what appears to users as a single web server.

Web Hosting: Physical location in which a website is kept. I.E. the house where the domain name points to. Artshak Design partners with an Australian company and provides reliable and secure Australian based web hosting.

Web Page: A document (usually HTML but can by written in many different languages) designed for viewing in a web browser. A web site is made of one or more web pages.

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